PENGELOLAAN WISATA AGRO KEBUN TEH SIRAH KENCONG DI KABUPATEN BLITAR
Keywords:
Management, Sirah Kencong Agro-Tourism, SWOTAbstract
Sirah Kencong Agro Tourism is part of PTPN 1 Regional 5 Kebun Bantaran Afdeling Sirah Kencong with a nature-based tea plantation tourist destination in Blitar Regency. Despite its great potential, its management is still not optimal, thereby hampering an increase in visitor numbers and facility development. This study aims to analyze the management and obstacles faced in the development of Sirah Kencong Agro Tourism. This study uses a qualitative descriptive design with a case study research type. Data were collected through triangulation of sources, namely in-depth interviews with the managers of Sirah Kencong Agro Tourism and the local community, direct observation, and documentation. The collected data were analyzed using content analysis to identify management patterns and SWOT analysis to map the obstacles. The results of the study show that the management of Sirah Kencong Agro Tourism is carried out using a multi-party collaboration model involving PTPN 1 Regional 5 Kebun Bantaran Afdeling Sirah Kencong, the local community, and investors. However, its development is still hampered by internal weaknesses such as suboptimal promotion and external threats in the form of fierce competition and accessibility issues. The recommended strategies include improving service quality and promotion, as well as establishing collaboration with local governments to overcome accessibility constraints.
Downloads
References
Apsari, R. W., Billah, E. N., & Insan, N. (2020). Dampak Covid-19 Terhadap Pengelolaan Agrowisata Perkebunan Teh Sirah Kencong Kabupaten Blitar Sebagai Obyek Wisata Berkelanjutan. EDUTOURISM Journal Of Tourism Research, 2(02), 149–161.
Apsari, R. W., Wagistina, S., & Deffinika, I. (2023). Sustainable Agritourism in Support of Environmental Sustainability in Rural Areas: A Case Study of Agritourism at Sirahkencong, Ngedirengggo Village, Blitar Regency, East Java, Indonesia. Wacana Journal of Social and Humanity Studies, 26(1). https://doi.org/10.21776/ub.wacana.2023.026.01.05
Berliandaldo, M., Fasa, A. W. H., & Andriani, D. (2022). Implikasi Peran Destination Management Organization (Dmo)–Destination Governance (Dg) Dalam Pengembangan Pariwisata Berkelanjutan. Jurnal Kepariwisataan, 21(2), 113–129.
Dayan, M. A., & Sari, M. I. (2022). Potensi Agrowisata Berbasis Masyarakat. National Multidisciplinary Sciences, 1(1), 53–59. https://doi.org/https://doi.org/10.32528/nms.v1i1.11
Elyani, & Ganefo, A. (2020). Analisa Dampak Ekonomi Pengembangan Agrowisata Pada Kehidupan Pekerja Perkebunan Ptpn XII Sirah Kencong Blitar. Jurnal Entitas Sosiologi, 9(1).
Ja’far Amir, M., Siswanto, & Habiburrohman Aksa, A. (2024). Model Pemberdayaan Ekonomi Masyarakat Berbasis Pariwisata Desa Punjulharjo Kecamatan Rembang Kabupaten Rembang. Islamic Management and Empowerment Journal, 6(1), 85–100. https://doi.org/10.18326/imej.v6i1.85-100
Kholifah, N., & Siswanto, S. (2024). Model Pengembangan Agrowisata Yutaka Farm Desa Pasucen Trangkil Pati. Al-I’timad: Jurnal Dakwah Dan Pengembangan Masyarakat Islam, 2(2), 239–256. https://doi.org/https://doi.org/10.35878/alitimad.v2i2.1354
Kusen, K., Sihabudin, A., & Cadith, J. (2023). Kolaborasi Pengembangan Pariwisata Desa Sawarna. JDKP Jurnal Desentralisasi Dan Kebijakan Publik, 4(2), 26–33. https://doi.org/10.30656/jdkp.v4i2.6569
Najamudin, F., & Al Fajar, A. H. (2024). Pemberdayaan Masyarakat Berbasis Sumber Daya Lokal Melalui Pendekatan Abcd Untuk Mencapai Sdg 1: Tanpa Kemiskinan. Focus?: Jurnal Pekerjaan Sosial, 7(2), 142–158. https://doi.org/10.24198/focus.v7i2.58936
Nurul Hasanah, Fitri Kurnianingsih, & Chaereyranba Sholeh. (2024). Network Governance dalam Pengembangan Destinasi Wisata Berbasis Masyarakat di Kota Lama Tanjungpinang. Sosial Simbiosis?: Jurnal Integrasi Ilmu Sosial Dan Politik, 1(3), 308–319. https://doi.org/10.62383/sosial.v1i3.619
Rumawak, I., Judijanto, L., Nurjannah, N., Martalia, D., Pertiwi, H. P., Pracintya, I. A. E., Sepriano, S., & Yunita, N. (2025). Perencanaan Destinasi Pariwisata. PT. Sonpedia Publishing Indonesia.
Sani, F. E. A., & Lasarudin, A. (2020). Peran Pemerintah dalam Pengembangan Wisata Alam Melalui Destination Management Organization di Kawasan Wisata Sirah Kencong Kabupaten Blitar Jawa Timur. Seminar Nasional Kepariwisataan, 156–164.
Sumandya, I. W., Dharmadewi, A. I. M., Pranata, I. K. Y., Wijaya, M. A., Suryawan, I. P. P., Dewi, N. P. S. R., Ardanantya, I. G. A. M., Andyani, I. G. K., Leonita, T. S., Herawati, D. M. E., & Yudha, I. P. D. (2024). Peran Perguruan Tinggi dalam Pengembangan Agrowisata Berkelanjutan untuk Menekan Kerusakan Lingkungan di Samblong, Jembrana, Bali. SEGAWATI, 3(2), 31–40.
Utami, V. Y., Yusuf, S. Y. M., & Mashuri, J. (2022). Penerapan Community-Based Tourism dalam Pengembangan Pariwisata Berkelanjutan Upaya Pemberdayaan Sosial Ekonomi Masyarakat. TheJournalish: Social and Governmen, 3, 219–226. https://doi.org/https://doi.org/10.55314/tsg.v3i3.286 PENERAPAN
Wisnubroto, K. (2025). Meneropong Tren Pariwisata 2025.
